PPC ads and display ads have a solid place in the product marketing world. One that seems rather unmovable actually, but that may be changing. Social media advertising is on the upswing and is poised to take the lead in product marketing within the next 3 years.
Social Media is everywhere. If you do not subscribe to some type of social media platform, you are in a very small percentile. SO it makes sense that advertising should be focused here.
Online advertising is a natural choice for businesses. Paid searches are a great way to traffic potential customers to your site, but it is not easy to maintain it and the fees can be quite high and well, there goes your profit. PPC also has the downside of affordable keywords. A lot of the traffic you receive may not even be the traffic you want, but you still pay for that click.
Social Media advertising is different. It finds you potential customers based on their shared data. It brings you customers who are looking for you already. Rather than targeting users who search a certain term, social media advertising targets relevant users before they even begin their search.
Because these social networks gather such a large amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms.
BF Enterprises offers several packages for businesses looking to get more involved in Social Marketing. We will sit down with you and go over a strategy targeted at what you offer. Original blog posting, e-mail campaigns, weekly postings to Facebook, Twitter, Pinterest, Instagram, Tumblr, and more, Directory listings, and PPC guidance on where to pace your ads.
Call us today for more information or head to www.bfenterprises.biz to live chat or email us.