You have a brand spanking new modern website and that’s great. BUT, what’s the point if no one can find it?

What is SEO?

Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings.

Why is SEO important?

In today’s competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

For beginners to SEO the above definition may sound complicated so in simpler terms Search Engine Optimization is a way to improve your web site so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.

When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take a number of factors into account to decide which web site (or blog) should be shown in the first place, second place etc.

Optimizing your web site for search engines will give you an advantage over non-optimized sites and you increase your chances to rank higher.

What is the difference of SEO and Internet marketing?

Some people often ask me “Is SEO the same as Internet Marketing?” The simplest answer I can give is that SEO is one of the tools available in your Internet Marketing arsenal. It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.

Good content is still the most important success factor with or without SEO

Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.

In other words if you try to SEO a web site with not very good content your chances of succeeding (in the long term) are minimum. On the other hand a web site with good content can do well with or without SEO. SEO will just give the web site an extra boost.

SEO is a must for every web property

To sum it up, Search engine optimization or SEO is a way to optimize your web site so that search engines will understand it better and give you higher rankings. It is important since a good SEO approach can drive more traffic to your web site, blog or on-line store and gain more customers, make sales and fulfill your business purpose.

BF Enterprises has an array of SEO packages designed for any size business. They are affordable and get results. FOr more informaiton or for real time examples/proof it works, give us a call today or click to chat with us.

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